How to Excel at Text Analytics: A Step-by-Step Guide

Disclaimer: This content is provided for informational purposes only and does not intend to substitute financial, educational, health, nutritional, medical, legal, etc advice provided by a professional.

Introduction

Are you looking to harness the power of text analytics using Excel? In this comprehensive guide, we will walk you through the process of building a text analytics solution in under 10 minutes. Whether you're an educational institution, a formal organization, or a millennial looking to leverage Excel for text mining and analysis, this guide is for you.

Part 1: Building a Text Analytics Solution

Let's start by introducing you to the concept of word spotting. Word spotting is a powerful technique that allows you to identify specific words or phrases within a text. You can easily DIY word spotting in Excel or Python, making it an accessible option for everyone.

However, if you're short on time or prefer not to do it yourself, there are alternative solutions available. AI-powered tools like MeaningCloud and QI Macros offer automated text analysis capabilities within Excel, saving you time and effort.

The Power of Text Analysis

Text analysis is a valuable tool that can unlock insights hidden within unstructured Excel data. By analyzing data for sentiment, topic, and more, you can gain a deeper understanding of your data and make data-driven decisions.

With text analysis, you can classify text using predefined or custom categories, customize the analysis according to your needs, and even perform multilingual analysis. The possibilities are endless.

Steps to Follow in Excel for Automated Text Analysis

Now, let's dive into the step-by-step process of using AI-powered text analysis tools in Excel:

Choose a model for your text analysis
Upload your Excel spreadsheet
Take a look at the results!

Additionally, if you want to create your own text analysis model, you can follow these steps:

Create your model
Upload your data
Create the tags
Train your model
Test your model
Put the model to work

Use Cases & Applications

Text analytics has a wide range of use cases and applications across various industries. Some examples include:

Getting insights from customer feedback
Understanding brand perception
Conducting valuable market research
Performing conversational analytics
Visualizing the results in Tableau

Wrap-up

In conclusion, text analytics is a powerful tool that can unlock valuable insights within your Excel data. Whether you choose to DIY using Excel or leverage AI-powered tools, the possibilities for text analysis are endless. So why wait? Start harnessing the power of text analytics today!